Smartphone Marketing

Smartphones are taking over from standard mobile phones and the ability to access the web so quickly and easily through these devices has responded in a growing number of businesses investing in Smartphone marketing. There are a number of different ways that you can capitalize on this growing trend including SMS marketing, mobile website marketing and App marketing.

While SMS marketing is effective both on our old mobile devices as well as on the new smartphones, it is mobile website marketing and App marketing that are the big winners. Mobile website marketing makes use of an easy to read template of your website to be hosted along your normal website. Making use of re-directs, you can ensure that people visiting your site from a mobile device will automatically be directed to your easy to read mobile site. Although mobile websites do make use of some of the interactive features of your smartphone, they are not always as interactive as they can be.

Why Apps are So Popular for Smartphone Marketing?

Mobile Applications for small business take your mobile website that much further with interactive features which can be used to create content to use for your marketing as well as to reward your customers. Making use of the GPS feature to offer turn by turn directions to your business as well as offering GPS discount vouchers to anyone who visits your store at pre-designated times make use of the phones built in features to enhance your customers experience.

What makes Apps stand out from mobile websites the most is the convenience for the end user as well as for your business. Customers can achieve far more with the touch of a single button and as we are now becoming more prone to instant gratification and prefer to complete tasks that are easy to perform, Apps make things like telling a friend about a special discount they have just received as easy as touching a button. This one touch word of mouth promotion tool makes App marketing so popular with many companies experiencing a massive growth in their downloads through this single tool.

Mobile marketing is here to stay and there are numerous companies that can offer you quality apps for the same price as converting your website into a mobile site. The additional features that can be included such as shopping cart, loyalty programs, survey forms and free push notifications ensure that smartphone marketing can be both cost effective and will add huge value to your customers experience with your brand.

Optimal Arousal Levels for Inspiring Sports Performances

Different sports will require different optimal arousal to reach inspiring sports performances. In a game of American Football, rugby and weight lifting as you can imagine, the higher the arousal level, the greater will be strength, aggressiveness and power generated. In this type of sports, it is about overpowering your opponents for peak performance in sport. In other finer sports like archery, shooting and gymnastics, high anxiety levels may impede peak performance in sports rather than promote. Under such conditions, it is necessary to reduce our arousal levels to appropriate levels for sporting success. Competitions are unique situations that raise the excitement of the occasion. So it is necessary in all competition to manage the arousal levels experienced by athletes.

Increasing Arousal Levels

1. Listening to inspirational music

Music is a power tool to raise your levels of arousal and achieve inspiring sports performances. Prior to competition, you can listen to truly inspirational music to increase your arousal to the optimal levels. Listening to sound tracks of Rocky or similar themed music has a tremendous effect of arousal level. Be careful not to overdo it though. Know your arousal limits and maintain it there.

2. Psyching up through self-talk and team talk

Team and self-talks are also power techniques to raise arousal levels and improve inspiring sports performances. Team talks are usually carried out by the coach or captain who must skilled in this to raise the stake for the team before the game. Loud language, purposeful language and aggressive gestures are often associated with a good rousing team talk. But the best ingredient of a good motivational team talk is actually the sharing of a common objective and feeling amongst team mates. This will help everyone feel united and passionately driven for the game. In individual sports, you can either do it yourself through self-talk or more effectively through another person that is closely related to you. The coach or parent often plays this role.

3. Visualization of powerful events

You can also use visualization of powerful events to raise the tempo before your game for inspiring sports performances. For example, if you are a linebacker, you can picture your best ever sack you have done. Repeat the images over and over again so that your mind is flooded with powerful emotions of arousal. Another form of visualization that might help is envisioning the final successful outcome of your game, soaking in the celebratory atmosphere associated with winning.

Decreasing Arousal Levels

1. Breathing control

When there is a need to lower arousal level, breathing control techniques might be helpful to achieve inspiring sports performances. Once you find your heart racing too fast or you start to feel butterfly in your tummy, switch your attention and focus to your breathing. Concentrate on inhaling and exhaling slowly, focusing on each breath at a time. By slowing down a physiological response, your other anxiety responses will also slow down resulting in a calmer person.

2. Visualization of calming events

You can also use visualization of calming events reduce arousal levels and hence achieve inspiring sports performances. When you start to feel too excited prior to a sports task, switch your thinking to a relaxing and calming setting. You might want to picture yourself slow dancing or lying on beach at your favorite resting stop. Closing your eyes temporarily might help as well. It is also a good idea to stockpile a list of your favorite scenes so that you can switch to it once you need it.

Arousal levels will rise and fall deepening on the situation. Most competition will raise arousal level which might become too unhealthy for inspiring sports performances. The good thing is that there are ways to manipulate arousal levels. After all, arousal levels are physiological in nature. Just like an illness, it can be treated, so can arousal levels.

What You Need to Know About Co-Location Hosting

An un-managed dedicated server where the server is owned by the client and not the host is known as a co-location web hosting. With the difference where the server is owned by the client and not the host, such kind of hosting server would be a much cheaper hosting in a long run.

Firstly, you do not need to pay the server rental fees but you do have to cover the cost for the space where the server is located and also the power consumption as well as the bandwidth. The way web hosting company offer such kind of host is usually similar to other normal web hosting packages. They calculate the fee required based on the normal features like the amount disk space taken, the amount of data transfer and so on.

To start hosting with a co location server, you must ensure that you have a rack mountable server because it is the only type of server which is accepted by most of the web hosting providers and data centers. To be able to use co-location host, you must also possess a certain amount of skill regarding web server because the support provided for this kind of web hosting is limited. Furthermore, you will have to discuss with your web provider regarding your accessibility of your server. You have total access to your server but maybe not at all times.

Therefore, a good communication should be done with your web provider on the times you can access your server. This is important because you would have to access your server to solve problems so that it will not go on for hours and hours. If you like to have a server all to yourself, co-placement is suitable for you because it is just like a dedicated web hosting but you own the server and not the company. You will be able to get all the benefits of a dedicated server hosting and the freedom to modify the server. Finally, the cost for a co-location web hosting is much cheaper after you purchased the server.

Although the technical requirement is much higher, you will still benefit from a co-location web hosting because of the freedom and its similarity with a dedicated server hosting.

Credit Inquiries – What You Need To Know Before Applying For Credit

Inquiries, by nature, are not harmful to your credit. In order to obtain credit, an inquiry must follow. However, when inquiries become excessive, it will lower your credit score by at least 5 points for each inquiry.

Many experts have stated that inquiries remain on your credit report for 6 months, and then disappear. However, in practice, lenders see about 2 years’ worth of inquiries. This is important to note because today’s credit application impacts your credit two years in the future.

When you receive credit card solicitations in the mail, a credit inquiry was made by the card company. However, these inquiries don’t count against you or your score. If you decide to respond to the solicitation, then you will have a credit hit.

When you’re shopping for a home loan, you can have multiple mortgage company inquiries without affecting your credit score. However, in general, the inquiries must be within 30 days of the first inquiry. Therefore, before applying to the first company, make sure you have all of your finances, documentation, and questions in order. That way, you can make multiple applications within the 4-week window.

Inquiries are especially scrutinized by mortgage companies. Guidelines vary, but if they see at least 10 inquiries, they will note a pattern of being a “credit junkie.” It impacts your approval because they suspect that, after you get their loan, you will apply for more credit. Chances are you will max out your credit limit, increasing your monthly debt load. An increased monthly debt load can lead to trouble meeting payment obligations. Trouble making mortgage payments can lead to foreclosure.

When you are applying for a mortgage, do not apply for any further credit until your loan is closed. Many mortgage companies will run another credit report prior to closing your loan. If they see a non-mortgage company inquiry on your credit, that might be enough reason to revoke an approval.

If you’re applying for credit over the phone, try to get a general idea of what the approval criteria is for the credit company. If you know your credit score, you can avoid needless inquiries. You can easily find out from a lender what credit score is needed for an approval.

Note that the lender cannot tell you, before pulling your credit, whether you’ll be approved or denied for a loan. For example, if you tell them that you filed bankruptcy 6 months ago, they cannot tell you that you will be denied. This is a Fair Credit Reporting Act violation. They will have made a credit decision without looking at your credit report. There is no way for them to know if you’re accurate in your own credit assessment.

What they can do, however, is tell you their general guidelines. For example, this is a perfectly legal way for them to respond: “In general, our guidelines state that you must be out of bankruptcy for at least 2 years and have a score of at least 620. However, without looking at your credit report, I can’t make that determination. The best thing to do would be for us to continue with an application. May I continue?”

You can then decide at that point whether you want to risk a credit inquiry. Of course, if it’s plainly obvious that you’ll be denied, you can walk away, save the inquiry, and begin a score-boosting campaign.

Do not be in a rush to obtain credit. Very seldom will you come across a situation where you’ll need instant credit to avoid a catastrophe. When you take your time, you can examine your own credit and take the necessary actions to raise your score. When you’ve cleaned your credit, your chances of approval will soar, and you will have avoided unnecessary inquiries that would have lowered your score.